Soursop created and executed against an end to end editorial strategy for  aimed at millennial women who love fitness in all its forms.

Meeting her on her terms multiple times a week, Soursop based a creative around a more human approach, relating her fitness needs to her moods and feelings.

FUTURE OF FITNESS worked across Nike’s app eco system: Nike App, Nike Run Club and Nike Training Club.

We helped bringing it to life by taking on an hybrid role of agency producer/line producer/post producer

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‍Video content available upon request